Your privacy is our priority. This policy transparently explains how 7e77 collects, uses, stores, and protects your personal information when you use our betting platform.
7e77 adopts a comprehensive data protection approach. The following are the core pillars of our privacy commitment to every member.
All data transmitted between your device and 7e77's servers is encrypted using 256-bit SSL technology — the same level of encryption used by leading banking institutions. No third party can intercept your information.
Your personal information is stored on servers protected by multiple layers of security. Access to member data is granted only to authorised 7e77 staff who require it strictly for operational purposes.
7e77 has never and will never sell, rent, or share members' personal information with any third party for marketing purposes without your explicit consent. Your data belongs entirely to you.
7e77's KYC identity verification process uses encrypted channels. Your identification documents, such as MyKad or passport, are processed in full compliance with applicable data protection regulations.
You have the full right to access, amend, transfer, or request deletion of your personal information at any time. 7e77 provides a straightforward and responsive process for every member privacy request.
7e77's Privacy Policy is drafted in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA). We regard compliance with data protection law not merely as an obligation, but as our moral responsibility.
Note: This Privacy Policy forms part of the agreement between you and 7e77. By using our platform, you consent to the collection and use of your personal information as described in this Privacy Policy. Please read it carefully before continuing to use the 7e77 platform.
7e77 ("we", "our platform") values the privacy of every individual who uses our services. This Privacy Policy clearly and transparently explains how we handle your personal information from the moment you register as a member until you cease using our platform.
This policy covers all 7e77 services including the website https://7e77.run, the 7e77 mobile app, the customer support live chat system, and all our official communication channels. We operate in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA) and international best practices in data protection.
We understand that your trust in 7e77 depends not only on the quality of the games and services we offer, but also on how we respect and protect the personal information you entrust to us. That is why we always prioritise transparency in every aspect of data handling.
7e77 collects your personal information through various interaction points on our platform. Below is a detailed table of the types of data we collect and their respective purposes:
| Information Type | Data Examples | Purpose of Collection |
|---|---|---|
| Identity Information | Full name, date of birth, MyKad/passport number | KYC verification, fraud prevention |
| Contact Information | Email address, phone number | Account communications, security notifications |
| Financial Information | Bank name, account number (last 4 digits), e-wallet | Deposit and withdrawal processing |
| Usage Data | Betting records, game history, login activity | Service analytics, fraud detection |
| Technical Data | IP address, device type, web browser, operating system | Account security, platform optimisation |
| Communication Data | Live chat records, support emails, feedback | Customer service improvement |
We only collect information that is strictly necessary for the stated purposes. 7e77 does not collect sensitive information such as plaintext passwords, full credit card details, or biometric data.
Data Minimisation Principle: 7e77 practises a data minimisation principle — we only request information necessary to provide the services you require. No excess information is collected without clear justification.
The personal information we collect is used solely for legitimate and stated purposes. 7e77 uses your data for the following:
Restricted Use: 7e77 will not use your personal information for any purpose beyond those stated above without first obtaining your explicit consent. We do not make fully automated decisions that significantly affect you without human intervention.
7e77 does not sell or rent members' personal information to any third party. However, there are limited situations where we may need to share your data with other parties, namely:
All third parties we engage are required to handle your data in accordance with data protection standards equivalent to or higher than our own. We do not permit them to use your data for their own purposes.
Absolute Guarantee: 7e77 has never sold, leased, or exchanged members' personal information with any advertiser, data broker, or third-party marketing company. Your data has never been a business commodity of ours.
7e77 continuously invests in the latest security infrastructure to ensure your personal information remains protected at all times. The security measures we implement include:
Incident Response: In the event of any data breach affecting your information, 7e77 is committed to notifying you within 72 hours of becoming aware of the incident, in line with data protection best practices.
The 7e77 platform uses cookies and similar tracking technologies to enhance your user experience and ensure session security. The following are the types of cookies we use:
You can control and manage cookies through your web browser settings. However, disabling certain cookies may affect the functionality or performance of the 7e77 platform. Note: login session cookies are mandatory for your account security.
7e77 retains your personal information for as long as your account is active or as long as necessary to provide services to you. Following account closure, your data will be retained for the period required for the following purposes:
Once the designated retention period has lapsed and there is no legal requirement for further storage, your data will be securely deleted or irreversibly anonymised from our systems.
Local Storage: 7e77's primary servers are located in fully secured facilities. All cross-border data transfers, where applicable, are carried out with adequate contractual safeguards to ensure your data remains protected at all times.
As a 7e77 member, you have the following rights regarding your personal information. We are committed to processing every request within 30 business days:
You have the right to request a copy of all personal information we hold about you at any time.
You have the right to request correction of any personal information that is inaccurate or incomplete.
You may request deletion of your personal data, subject to applicable legal requirements.
You have the right to receive your data in a structured, machine-readable format for portability.
You may object to the processing of your data for direct marketing purposes at any time.
You may request restriction of your data processing in certain circumstances as provided by law.
To exercise any of the above rights, contact our privacy team by email at [email protected] or via the 7e77 platform live chat. We will not discriminate against you in any way for exercising your privacy rights.
The 7e77 platform is not intended for individuals under the age of 18. We do not knowingly collect or process personal information from minors.
Should we discover that personal information of a minor has been collected without our knowledge, we will take immediate steps to delete that information and close the relevant account.
Child Protection: If you discover that someone under the age of 18 has registered an account at 7e77, please contact us immediately at [email protected] so that we can take appropriate action.
The 7e77 platform may contain links to or be integrated with third-party services such as game providers, payment processors, and communication channels. It is important to understand that:
7e77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, applicable legal requirements, or service improvements. Any amendments will take effect immediately upon publication on our website.
Stay Informed: We recommend reviewing this Privacy Policy page periodically to stay informed about how we protect your personal information. The latest version is always available on this page.
If you have any questions, concerns, or wish to exercise your privacy rights, the 7e77 Data Protection Officer team is ready to assist you. We are committed to responding to every privacy enquiry within a reasonable timeframe.
Response Time: We aim to respond to all privacy-related inquiries within 2 business days. Data access requests will be processed within 30 business days in accordance with Malaysia's PDPA requirements.
Now you can be confident that your personal information is in responsible hands. Join millions of members who have trusted 7e77 as their preferred online wagering platform in Malaysia.